Serge Beynaud (sometimes also known as Beno, L’ambassadeur du coupé-décalé, The King and formerly “Le mannequin des arrangeurs” and “L’arrangeur sexinini”) is an Ivorian singer, composer and musical arranger. He is considered by many as one of the greatest musical arrangers and singers of Afropop or Afrobeat in Africa. He is considered a leader in the coupé-décalé and urban music scene.